I get asked all the time about how to repurpose and repackage content so you’re not always reinventing the wheel. In this episode, I’m going to share with you three quick tips for repurposing and repackaging your content.
Tip number one is to have a home base where your content is stored. Home base, for most of you, probably is going to be your website. Right? Our home base is our blog.
Tip number two is I want you to think about having a triple threat when it comes to repurposing content. What the heck is a triple threat? The triple threat, when you repurpose content is thinking about videos, graphics, and the written word.
Tip number three is when you’re repurposing content, have a call to action back to your home base. That’s how you can make a huge difference in driving traffic to your website. I hear this all the time from agents and brokers who are creating content. They’ll say things like, “Katie, I’m blogging, I’m doing video, but no one’s seeing it, no one’s watching it.” Part of it is becoming your own best promoter.
Remember, it’s about working smarter, not just harder. Thanks so much. We would love to get your thoughts, and your opinions about this subject. If you have any questions for us, leave us a comment below.