Today’s episode is all about how you work it when you have multiple people managing your social media channels.
First of all, when it comes to multiple people in an organization managing social media, you’ve all got to get on the same page. Right? You’ve got to get on the same page with your goals of what you want to achieve. You also want to get on the same page with your tone of voice. Whatever the brand is, whether it’s your brokerage, whether it’s your team, whatever it might be, what’s the voice? What’s the personality of this page, of this social media profile?
It’s important to have a conversation as a team about the tone, about your brand, and how that looks when it comes to social media.
The second thing is you want to get on the same page about who does what. Maybe you have somebody who’s creating the content. Maybe they’re creating videos, or they’re editing videos, or they’re writing blog posts, maybe you have somebody who’s scheduling content, maybe you’ve got another person who’s monitoring notifications, monitoring messages.
You want to get on the same page with who does what.
Just because everybody can do everything and everybody’s an admin on your Facebook page, doesn’t mean everybody should actually be in there because then there’s a lot of confusion. Having multiple people to assist when it comes to social media, again whether you’ve got a social media team or a marketing team, can be really really effective but it can also cause a little bit of chaos if you’re not organized.
If you’re part of a team, we would love to hear from you and hear what your challenges are when it comes to social media. Leave us a comment below. And as always, if you like this video we would love if you would like, comment and share. Thanks so much and we’ll see you next time.