“Katie brings such joy and community to everyone with whom she interacts!”
— Lisa Escue
🚀 Backstage Pass to Business
A 6-Week Coaching Program to Build a Thriving, Scalable Business - Without Burnout
Are You Ready to Work Smarter, Not Harder?
RESERVE YOUR SPOTYou started your business for more freedom and success, not to feel overwhelmed and stuck in a cycle of working 24/7. But let’s be honest -building a sustainable, scalable business can feel impossible when you’re juggling clients, marketing, and all the behind-the-scenes work. What if you had a proven roadmap to build and grow your business-without burning out?
That’s exactly why I created Backstage Pass to Business - a 6-week small group coaching experience where you’ll learn how to set boundaries, amplify your reach, build a loyal community, and scale with confidence. I can't wait to share my two decades of experience with you!
What You’ll Learn in This 6-Week Program:
🔹 Week 1: Boundaries, Balance, and Team Building - No matter how much you love what you do - no one wants to work 24/7. Learn how to set (and stick with!) non-negotiable boundaries, delegate with confidence, and take control of your time.
🔹 Week 2: Standing Out & Amplifying Your Reach - Clarify your brand, focus your marketing, and turn visibility into paying clients through your content by doing more of what works and brings you JOY (without spending $$ ads!).
🔹 Week 3: Community Building & Recurring Revenue - Selling yourself all the time feels annoying. Instead, create raving fans who promote your business for you and develop income streams that generate stability. It's like word of mouth on steroids!
🔹 Week 4: Webinar & Public Speaking Mastery - Whether you are speaking and presenting an offer to one client, or you want to confidently speak on stage or online - you will learn my biggest tips that will help you nail your next conversation! (without, feeling super salesy!)
🔹 Week 5: Building Authority & Scaling Your Business - Are you known in your market? Did you know there really is a formula fo Become the go-to expert in your industry while scaling smarter, not harder.
🔹 Week 6: Future Planning & Alternate Income Streams – There is a lot of uncertainty right now in the economy. Diversify your income isn't an option anymore it's a smart business move. Design your next 6-12 months, explore additional revenue streams, and create a business that works for YOU.
Who This is For:
Entrepreneurs who want to stop trading time for money and build scalable income streams.
Realtors, brokers, team leaders speakers, coaches, and online business owners looking to stand out in their industry.
Business owners ready to implement proven strategies and create a long-term growth plan.
This program is NOT for those looking for a quick fix or overnight success - but if you’re ready to put in the work and finally create a business that gives you freedom, this is for you!
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What’s Included:
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✅ 6 LIVE Weekly Zoom Calls with Katie Lance in a small group environment (with replays available for 60 days) Hands-on coaching, Q&A, and step-by-step strategies.
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✅ Exclusive Action Plans and Weekly Homework – You’re not just learning, you’re implementing. Each week you have homework that is personally reviewed by Katie Lance with personalized feedback for YOUR business. -
✅ Private Community Support – Connect with like-minded business owners for ongoing support and accountability. -
✅ Templates & Resources - Save time with ready-to-use tools that make scaling easier -
✅ 60-Day Access to Materials - Revisit the training as your business grows.
What's Included In The Backstage Pass Coaching?
Week 1: Boundaries, Balance, and Team Building
📌 Live to Work, Not Work to Live
Working 24/7 is not sustainable for anyone. No one starts a business to feel overwhelmed or miss out on life’s important moments. In this session, I’ll share my personal journey of setting and keeping boundaries on a daily, weekly, and yearly basis and how that has actually generated more revenue and freedom in my business. We’ll also dive into smart hiring and delegation strategies. Learn how delegate effectively so you can run your business without it running you.
Week 2: Standing Out and Amplifying Your Reach
📌 Stand Out in a Sea of Sameness
So you want to build your business, start a new brand, or pivot? How do you stand out when everyone seems to be doing the same thing? There are endless ways to grab attention - social media, email marketing, speaking, podcasts - but which ones are right for YOU? In this session, I’ll share how I’ve built visibility without ads and how you can too. We’ll cover organic lead generation, positioning, and conversion strategies that don’t feel like sales but generate real results.
Week 3: Community Building and Recurring Revenue
📌 Building a Community of Raving Fans
The best marketing strategy? A community that promotes you! There’s no better feeling than when someone says, “You have to meet so-and-so - they are the best at what they do!” Creating and cultivating a community of raving fans is an underrated skill that leads to long-term success. I’ll walk you through how I’ve built my audience organically over the years and how to create a sustainable, loyal following and community - that trusts you to do business with you time and time again (and, send you referrals!)
Week 4: Webinar and Public Speaking Mastery
📌 Win Over Your Audience, Online and On Stage
We’ve all been to amazing webinars and boring, salesy ones. What makes the difference? Speaking - whether online or on stage (or even just one-to-one with a client)- is an incredible tool for business growth, credibility, and client attraction. In this session, I’ll show you how I run engaging webinars, deliver powerful presentations, and sell without feeling pushy. This session will equip you with the structure, and strategy you need.
Week 5: Building Authority and Scaling Your Business
📌 Scaling Without Burnout
If you want to scale beyond where you are today, you need a plan that supports growth without exhaustion. In this session, I’ll share how I’ve built authority and pivoted my business while maintaining boundaries. We’ll cover how to become the go-to expert in your field and the business models that allow you to scale without adding more to your plate (and, how to add additional revenue options!)
Week 6: Future Planning and Alternate Income Streams
📌 What's Next? Creating Your Long-Term Business Roadmap
We’ve covered a lot in these six weeks - now, it’s time to map out your long-term growth plan. How do you future-proof your business for the next 5-10 years? How do you diversify your income (without getting overwhelmed)? We’ll also cover alternate revenue streams like self-publishing, courses, memberships, real estate, and more. You’ll leave with a structured roadmap to grow your business sustainably.
Spots Are Limited! Don’t Miss Your Chance to Join.
This program is currently available for waitlist members only. Spots are limited to 20 participants to keep this experience personal and impactful.
📌 Coaching call dates: Each call is on a Thursday and held at 10am PT/ 1pm ET. The dates are: 10/30, 11/6, 11/13, 12/4, 12/11 and 12/18
💡 Investment: $1,500 regular price. $1,000 for our waitlist members only!
This is your opportunity to take control of your business and build something that truly works for you. Are you in?
🔥 Join Backstage Pass to Business Today! 🔥
RESERVE YOUR SPOTMeet Your Coach:
Katie Lance
Katie Lance is a highly sought-after speaker, author, and business strategist specializing in helping entrepreneurs, Realtors, and business owners build thriving businesses through smart social media, personal branding, and content marketing.
As the CEO and Co-Founder of Katie Lance Consulting and the creator of the #GetSocialSmart Academy, Katie has spent more than a decade coaching business owners on how to leverage online marketing to grow their brands authentically and sustainably. She has been featured in The Wall Street Journal, Social Media Examiner, The Huffington Post, and Real Trends, and was named one of the top 100 most influential people in real estate by Inman News. With her signature blend of practical strategies and real-world experience, Katie is passionate about helping business owners create a business that works for them—not the other way around!
“I could write a novel about the value that Katie brings to the real estate business community!”
— Pam Stair
“Katie ALWAYS brings new ways and ideas to further my knowledge. I love her energy. Her willingness to help no matter what!”
- Joe Mendez