Facebook can feel noisy, crowded and a little old school. Yet it is still where your clients spend time and do their research.

In this 60 minute #CoffeeWithKatie session, Katie sits down with special guest and real estate marketing expert Annalisa Povlock to walk through what is working right now with Meta ads for agents and brokerages. You will see real campaigns, real budgets, real results and how ads can support the organic strategy you are already doing.

Limited Time Offer:
Get instant access to the replay, slides and resources.

Why this class:
Most of us post consistently, but reach is limited and the algorithm changes all the time. Ads are the lightning lane. When you add the right Meta ad to your mix you can get in front of more people faster, show sellers you are investing in their listing and stay in front of people who have already visited your site or engaged with you. This class shows you how to do that the smart way.

In this 60 minute session, you’ll learn:

• How to pair ads with the organic content you already post so you don’t double your workload

• Which Meta ad types make sense for real estate right now listing ads, multi property ads, brand and lead gen ads

• How to run listing ads on a doable budget. You will see actual examples that ran for 8 to 10 a day and reached thousands

• What the housing Special Ad Category is and what you need to do so your ads get approved

• How to research what other agents, teams and brands in your market are running using the Meta Ad Library

• Simple retargeting strategy so people who visit your site and watch your content keep seeing you

What’s included:

• 60 minute recorded Zoom training with Katie and Annalisa

• 60 day access to the replay

• Downloadable PDF of Annalisa’s slides and examples

• A look at actual ad metrics reach, impressions, clicks and ad spend

• A peek at how Katie ties this into monthly social media themes in the Academy

This class is perfect for:

• Realtors who want to stop guessing what to post and actually get more people to see it

• Agents whose listings are sitting longer and who want to show sellers you are going above and beyond

• Marketers and small brokerages who want to promote multiple listings in one ad

• Anyone who wants to learn ads from someone who actually runs ads for agents and brokerages

About your hosts:

Katie Lance is the founder of Katie Lance Consulting and the Get Social Smart Academy and has trained thousands of real estate pros on social media.

Annalisa Povlock is a 20+ year real estate and marketing pro and founder of Aero Digital Agency. She has helped almost 300 brokerages and more than 10,000 agents with digital strategy and Meta ads.

Questions? Please email us [email protected] - thank you!