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About

Thanks for visiting my website! I’m thrilled that you are here and excited to tell you a little bit about myself and our team...

I have been in the marketing and branding world for more than 15 years but in the last 7 years have fallen in love with social media. When I started my consulting firm in 2012, I made a conscious decision to not be ‘all things to all people,’ and to focus on the one thing I am fired up about – social media!

So what do I do?

I consult.

I help companies get smart about social media! I specialize in in working with real estate and mortgage companies, tech firms and start up organizations.

Many of my clients already have amazing marketing and communications teams – but what they lack is someone with the know-how to put together and implement a solid social media strategy. They have questions about which platforms to be on, what to post, what their strategy is going to be, how it fits into their current marketing plan, what’s the ROI, who should manage it, and what software they need. So this is where I come in! Click here to find out more how you can work with me.

I am a speaker.

I am one of those crazy fools that loves to do public speaking and am most comfortable when I’m stage ‘doing my thing!’ I have had the good fortune to speak to more than 100,000 professionals all across North America.  Click here to find out how you can book me for your next event.

I am a writer.

In 2017, I checked off a big item on my bucket list - writing a book! #GetSocialSmart has landed on the Amazon Best-Seller list for marketing books and is the ultimate social media go-to-guide for real estate professional, small business owners and entrepreneurs. I love to write! In the last four years, I have written more than 400 articles covering social media, mobile apps, new technology and women in business. Currently, you can catch some of my posts on The Huffington Post, Women 2.0, Medium, 12 Most, Inman News, Inman Next and of course, my blog here!

So what did I do before all of this?

I was the chief strategist and social media director for Inman News. I’m proud to say that during my time with Inman, their social footprint increased from 7,000 fans and followers to more than 250,000. In 2011, I launched Inman's ambassador program, which currently includes some of the real estate industry's most socially active members. The Inman ambassador program now has a reach of well over 2M friends and followers.

I also co-founded Inman Next - the leading real estate industry blog and was the managing editor for FOREM (Future of Real Estate Marketing) – one of the oldest and most respected real estate blogs. Prior, I headed up the marketing department at a boutique real estate brokerage in the San Francisco bay area.

What motivates me?

My clients and the work that we do – but even more so – my family. I am happily married to an amazing man and a mommy to two beautiful little boys. They are the inspiration for it all!

 

For more information about my consulting services or to book me for your next event, please click here to contact me today!

MEET THE TEAM

katie

Katie Lance

CEO/Founder
MelissaCeja (2)

Melissa Ceja

Project Manager
amg

Ann Marie Gill

Web Designer
jenniferd

Jennifer Donogh

Video Editor
paul

Paul Lance

Co-Founder
meganthomas (1)

Megan Thomas

Marketing Coordinator
jj

Jessica Jokisch

Virtual Assistant